Choosing which designers to work with isn’t something Coveti takes lightly—it’s at the heart of what they do. At coveti.com, every designer is handpicked with a clear sense of purpose: to support talent that brings fresh ideas, honest stories, and real craftsmanship to fashion.
So, how does Coveti actually pick these designers? The process is thoughtful and based on values rather than just trends or big names. The team looks for independent designers who care about quality and are doing something meaningful. That could mean working with sustainable materials, supporting local artisans, or reviving traditional techniques in a modern way.
One important part of the selection is the designer’s story. Coveti believes that fashion is more than just how something looks—it's about where it comes from and why it was created. Is the designer passionate about ethical practices? Do they work closely with their makers? These questions help the team figure out who fits best with Coveti’s goals.
Creativity is obviously key, but it’s not just about bold designs—it’s about whether those ideas feel fresh and thoughtful. The team wants to work with designers who bring something new to the table, while still making clothes and accessories that people can connect with and enjoy wearing.
Another big point is quality. Coveti looks closely at how items are made. This includes things like stitching, fabric choice, and how long a piece might last. Fast fashion isn’t part of the picture—what they’re curating are items meant to be valued, not thrown away after a season.
Lastly, Coveti puts effort into building real relationships with the designers they choose. It’s not just business—it’s a kind of partnership, where both sides grow together. The team keeps an open line of communication and supports their designers through feedback, exposure, and encouragement.
For shoppers, this means everything you see on the site has passed through a very thoughtful process. Behind each item is a person—or a team—who cares deeply about what they’re making. And at the end of the day, that care makes all the difference.